Rifld Rings

From Amazon and eBay to a thriving D2C brand with a Shopify store

10,000+
in monthly sales achieved profitably within 6 months
500
increase in organic brand presence with a content strategy

A shift from online marketplaces to a direct-to-consumer powerhouse.

Rifld Rings, a business specializing in custom rings, previously sold exclusively on Amazon and eBay. While their products gained traction on these platforms, the founder recognized the need to expand into direct-to-consumer (D2C) sales. With a newly launched website, they sought PrismX’s help to build a sustainable marketing strategy that would drive traffic and conversions on their own platform.

The decision to work with PrismX stemmed from the need for professional guidance to optimize their D2C approach, improve sales performance, and build a lasting online presence. PrismX’s expertise in content strategy, paid ads, and conversion optimization made the company’s digital transformation seamless.

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Scope

  • Shopify Website Setup
  • Content Strategy Development
  • Google Ads and Meta Ads Management

Industry

  • Focusing on wedding rings and men’s rings with a unique design inspired by firearms and precision

Client Challenges

Low Conversion Rates

Despite an established presence on Amazon and eBay, the D2C website struggled with low conversions and lacked a clear strategy to attract and retain customers.

Website and Branding Limitations

The newly launched website faced design and navigation issues, creating a poor user experience that hindered conversions and made it difficult to drive consistent sales.

Ineffective Ad Strategy

The initial ad campaigns failed to generate enough qualified traffic or conversions, limiting the ability to scale and achieve sustainable sales through digital marketing.

Lack of Organic Reach

Rifld Rings had minimal organic brand presence, which restricted their ability to attract new customers outside of marketplace platforms and establish a strong, independent online identity.

Client Testimonial

“The team’s SEM expertise delivered exceptional results and made the process seamless. They exceeded expectations and are highly recommended for anyone looking to scale!”

Eric, Owner

How PrismX Solved the Problem?

PrismX revamped Rifld Rings’ website, focusing on user experience and conversion optimization. We implemented a content-driven PPC strategy across Google Ads and Meta Ads, targeting the right audiences. Landing pages were redesigned to align with the customer journey, and creative ads highlighted the uniqueness of Rifld Rings. Additionally, a content strategy was developed to improve organic presence and attract long-term customers.

In just 6 months, Rifld Rings saw a 500% increase in organic brand presence and scaled sales to $10,000+ per month, achieving profitability while maintaining a high return on ad spend. With these results, Rifld Rings successfully transitioned from marketplaces to a thriving D2C business.

Looking to elevate your brand’s online presence and sales? Partner with PrismX to develop a winning marketing strategy that delivers real results.