New England Surgical

From costly ads to top Google rankings, outranking competitions

300
decrease in CPA in 6 months

Overcoming fierce competition with a fresh ad strategy that delivers.

New England Surgical struggled to generate rental leads at a profitable cost per acquisition. Despite significant ad spend, competitors often blocked their visibility in Google auctions, limiting their ability to appear consistently in top ad positions. This inefficiency led to high costs with minimal results.

Recognizing the need for a strategic overhaul, New England Surgical partnered with PrismX to rebuild their advertising approach from the ground up and reclaim dominance in search ad auctions.

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Scope

  • Google Ads Strategy Revamp
  • Competitive Auction Analysis
  • Bid Management and Optimization
  • Conversion Tracking and Reporting

Industry

  • For over 30 years, they have been serving the durable medical equipment industry.

Client Challenges

High Cost Per Acquisition

The client spent heavily on ads, but inefficient lead generation drove costs up, resulting in a cost per acquisition that was too high to sustain profitability.

Competitive Auction Barriers

Larger competitors with bigger ad budgets frequently outbid the client, reducing their ad visibility and limiting their chances to appear in important Google ad auctions.

Inconsistent Ad Positioning

Without consistent top ad placements, the client’s ads struggled to gain clicks and generate reliable leads, leading to unpredictable campaign performance and wasted spend.

Client Testimonial

“Easy to work with, great communication, and thorough support. PrismX updated our Google Ads, offered valuable growth tips, and helped take our business to the next level.”

Howard, Operations Manager

How PrismX Solved the Problem?

PrismX completely rebuilt New England Surgical’s Google Ads strategy, focusing on precise bid management, thorough competitive analysis, and highly optimized ad creatives. This comprehensive approach significantly improved their presence in auctions and ensured their ads consistently appeared in top positions, maximizing both visibility and click-through rates.

As a result, CPA dropped by 300% within six months, and the client consistently outranked competitors for the most valuable ad spots, driving more profitable leads.

Looking to optimize your ad spend and dominate your market? Connect with PrismX for expert Google Ads management and strategic growth solutions.