Heavy Duty Parts

Scaling a brand from zero to $200K/month with consistent growth

200,000
in monthly sales within six months
100
growth in sales month-over-month
100
higher ROAS than industry average

From zero sales to a six-figure revenue engine—built from the ground up

Heavy Duty Parts launched as a new eCommerce store for industrial-grade automotive parts, starting from scratch with a brand-new website and no prior sales. The founder was unsure if digital ads could work, given the lack of data and market traction.

After initial testing, the client wanted to pause campaigns due to low confidence. PrismX stepped in to address key roadblocks with a focused strategy, turning early doubt into consistent, high-growth performance.

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Scope

  • Performance Marketing Strategy
  • Google and Meta Ads
  • Conversion Funnel Optimization

Awards and Mentions

  • Founders introduced Neoplan into the UK in the early 80’s

Client Challenges

Skepticism About Digital Advertising

After early testing, the client wasn’t convinced the website or product would convert through ads and wanted to pause the campaigns altogether.

Zero Baseline to Build From

With no previous data, historical performance, or brand recognition, there was no benchmark to guide ad strategy or projections.

Conversion-Ready Website Issues

The website lacked several conversion-focused elements, leading to a weak user journey and low initial engagement metrics.

Budget Concerns and Burn Risk

Spending with no guarantee of returns was a major concern. Every ad dollar needed to count from day one.

Client Testimonial

“PrismX delivered exceptional SEM strategies with clear communication and timely execution.

Their attention to detail and professionalism made working with them seamless and highly effective. Highly recommended!”

Tim Mather, CEO

How PrismX Solved the Problem?

We implemented full-funnel performance marketing across Meta and Google, fixed website conversion gaps, refined ad targeting, and consistently optimized creative messaging that spoke directly to industrial buyers. PrismX periodically analyzed campaign performance and adjusted bids, creatives, and audience targeting to maximize return on ad spend (ROAS) and reduce wasted budget.

In six months, Heavy Duty Parts scaled from zero to $200,000/month in sales, doubled revenue month-over-month, and achieved a ROAS 100% higher than the industry standard—proof that the right strategy beats hesitation.

Ready to turn performance doubts into consistent revenue? Partner with PrismX to launch, scale, and win across Google and Meta Ads.