Charline Zeroual
From ‘referrals only’ to a thriving online presence with targeted ads and strategic growth
600
of return on ad spend achieved
400
CPA to Avg. Job Value ratio maintained consistently
Charline Zeroual is a professional stylist who initially relied solely on word-of-mouth referrals to grow her business. Without an established online presence, her reach was limited, restricting the potential for new client acquisition beyond her existing network.
Seeking to expand her business digitally, Charline partnered with PrismX to develop a targeted content and ad strategy. The goal was to consistently attract new leads, optimize user experience, and enhance her brand visibility across both paid channels and social media.
Scope
- PPC Campaigns
- Content Strategy and Content Creation
- Website and Landing Page Redesign
- Social Media Growth and Management
Industry
- Personal Styling and Fashion
- Sustainable and Conscious Fashion
Client Challenges
Limited Online Presence
Charline’s business heavily relied on word-of-mouth referrals, with little to no active digital marketing or online lead generation, which limited her reach and growth potential.
Low Lead Generation
Without targeted ads or optimized content, Charline struggled to attract a steady stream of new client inquiries through digital channels, hindering her ability to grow the business.
Inefficient Website and Messaging
The outdated website and poorly optimized landing pages failed to convert visitors effectively, resulting in low ad relevance scores and underperforming campaigns, impacting overall business growth.
Weak Social Media Influence
While potential clients often checked Instagram before booking, Charline’s social media presence lacked engagement and a clear strategy, preventing her from converting followers into loyal customers.
Client Testimonial
“PrismX brought an exceptional level of professionalism and strategic depth to our SEM project, delivering results beyond expectations.
Their clear communication and timely delivery made collaboration a true pleasure. Highly recommended!”
Charline Zeroual, Owner
How PrismX Solved the Problem?
PrismX rebuilt Charline’s website and landing pages, creating fresh, targeted content that improved ad relevance and user experience. We launched PPC campaigns with highly targeted keywords and optimized ad copy to attract new leads consistently. Social media presence was strengthened, focusing on Instagram to align with user behavior. Offline content for workshops also boosted brand awareness.
The result was a 600% ROAS and a sustained CPA to Average Job Value ratio of 400%, with new leads coming in every week. Charline’s business moved from relying on referrals to thriving with a strong digital foundation.
Ready to transform your online presence and generate consistent leads? Partner with PrismX to craft smart, results-driven campaigns tailored for your business.
