Durham City Taxis
Scaling Organic Traffic and Driving Results with PrismX
14
increase in organic traffic over two years
190
organic keywords are added, grew from 71
Durham City Taxis has provided reliable and punctual transport services to clients in Durham for years. They pride themselves on being available 24/7, offering a premium, customer-first experience that has made them a trusted name in the area. However, despite their stellar reputation, their digital presence was lacking, limiting their reach to potential new customers. They needed to improve their online visibility and attract more local clients to fuel growth.
Facing stiff competition and limited organic search visibility, Durham City Taxis turned to PrismX to help improve their SEO strategy. The goal was to increase online traffic, improve local visibility, and bring more customers to their services.
Scope
- Search Engine Optimization (SEO)
- Content Strategy & Creation
- On-Page and Off-Page SEO
- Local SEO Optimization
Industry
- Transportation
Client Challenges
Low Organic Traffic
Despite their excellent services, Durham City Taxis struggled to attract organic traffic, with only a small volume of daily visits, limiting their exposure in a highly competitive market.
Inefficient SEO Strategy
Their previous SEO efforts lacked focus and failed to generate long-term results. Without proper keyword targeting and optimization, they couldn’t reach their target audience effectively.
Limited Online Visibility
The lack of targeted content and a clear SEO strategy meant that Durham City Taxis’ website wasn’t ranking well for important local and commercial search terms, affecting business growth.
Client Testimonial
“We’re now getting more leads and bookings than ever. Highly recommend their services!”
How PrismX Solved the Problem?
PrismX revamped Durham City Taxis’ SEO strategy by focusing on both on-page and off-page optimization. We performed a detailed audit, identified the right local keywords, and optimized their website’s content for better search engine ranking. By building a more solid backlink profile and implementing local SEO tactics, we helped the business gain significant visibility.
The results were outstanding: Durham City Taxis saw a 14x increase in organic traffic, with 190 organic keywords ranking on the first page. Their local visibility improved drastically, and they started attracting more customers from targeted local search queries.
If you’re looking to improve your organic reach and increase your website’s visibility, PrismX can help. Visit PrismX and discover how we can elevate your digital presence.
