Cualityx Store

Transforming visibility and sales for a growing DIY brand with PrismX

6,300
increase in monthly sales from £1,200
7.5
conversion rate achieved, up from just 8.3%
18
high-volume keywords ranked on Page 1

A growing DIY brand, boosted visibility and sales through optimized listings and targeted ad campaigns.

Cualityx Store, a growing DIY-and-tools brand, struggled to gain traction in a competitive marketplace. With a solid product catalog and excellent reviews, the company was not getting the organic visibility it deserved. Despite running ads, sales were stagnant, and they needed a more efficient strategy.

Opting for PrismX’s expertise, Cualityx aimed to improve its visibility, drive organic traffic, and optimize their sales funnel for a higher return on ad spend. The goal was clear: rank better for relevant search terms and increase sales without exceeding advertising budgets.

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Scope

  • SEO strategy & execution
  • Amazon listing optimization
  • A/B testing for creatives
  • PPC campaign management (Amazon & Google Ads)
  • Content development for listings

Industry

  • DIY and Tools

Client Challenges

Low Organic Traffic and Sales

Before working with PrismX, Cualityx Store struggled with poor organic visibility on Amazon, ranking beyond page 10 for most keywords, leading to low sales despite strong reviews.

Ineffective Ad Campaigns

The client was investing heavily in ads but failed to achieve a good return on ad spend due to poor keyword targeting, irrelevant search terms, and inefficient bidding strategies.

Poor Listing Optimization

The product listings lacked optimization, especially with regard to keywords, A+ content, and proper backend search terms, resulting in limited visibility and low click-through rates.

Client Testimonial

“It’s been a pleasure working with PrismX. Their expertise transformed our approach to Amazon sales.

We’ve seen substantial growth in both organic traffic and paid ads, and our sales are booming!”

Brandon Smith, CEO

How PrismX Solved the Problem?

PrismX conducted an in-depth audit of Cualityx’s Amazon listings and ad campaigns. We optimized the listings by implementing relevant keywords, enhancing content, and restructuring ads for better targeting. Additionally, we improved backend search terms and started dayparting strategies for increased efficiency.

After implementing the new strategies, Cualityx saw a significant boost in organic traffic and sales. They achieved a 17.5% conversion rate (up from 8.3%) and ranked on page 1 for over 18 high-volume keywords. Organic sales surged to £6,300/month, and the client secured a “Best Seller” badge for one of their key products.

Looking to boost your Amazon sales and improve visibility? Let PrismX help optimize your listings and campaigns to achieve lasting success. Get in touch today!