Dr. Elsey’s Store
Transforming Amazon Presence with Precision: A Success Story
52
increase in organic impressions
4.4
jumped in CTR from 2.8%
27
increase in sales with a shift towards organic sales
Their Amazon listings were underperforming with poor click-through rates (CTR) and minimal organic reach. The brand’s listings lacked optimization in both content and design, and their product visibility was limited in Amazon search results.
The brand turned to PrismX to help optimize their Amazon presence and enhance their product listings. PrismX’s goal was to boost conversions, improve search rankings, and drive better engagement from potential customers.
Scope
- Amazon Listing Optimization
- PPC Campaign Management
- Product Research & Keyword Strategy
- A+ Content Creation
Industry
- Pet Care / Veterinary Products
Client Challenges
Low Organic Traffic
The listings were buried on pages beyond the first 10, resulting in limited exposure and visibility to potential buyers.
Underperforming CTR
The product descriptions and visuals weren’t engaging enough to compel clicks, resulting in poor CTR and low engagement.
Lack of A+ Content
The absence of Amazon’s Premium A+ Content led to missed opportunities for additional visibility and better product education.
Missed Keyword Optimization
The backend search terms were irrelevant or poorly optimized, limiting keyword indexing and reducing visibility in Amazon searches.
Client Testimonial
“PrismX is incredibly helpful and immediately understood what was needed. He’s sharp, focused, and clear about the steps required — no unnecessary back and forth.
I’ll definitely be reaching out to him and the Prismx Media team again for future business needs.”
Rosalind Sheriff
How PrismX Solved the Problem?
PrismX focused on optimizing DrElseys’ Amazon listings, including rewriting product titles, enhancing descriptions, and implementing Amazon’s A+ content. Detailed keyword research, using Amazon tools like Helium 10, ensured a highly targeted approach, addressing both search volume and customer intent. Additionally, we optimized backend keywords and implemented a strategic PPC campaign for targeted visibility.
The optimizations led to a 52% increase in organic impressions and a 27% boost in sales, with a noticeable shift towards organic traffic. The CTR improved significantly, and the client’s products ranked higher for several competitive keywords. They also experienced better brand recognition and customer engagement, achieving a solid 8x ROI on their ad spend.
Ready to optimize your Amazon listings and boost your sales? Let PrismX guide your brand to success with expert Amazon marketing and optimization strategies.
