Attunement Finance & Accounting

From zero traction to scalable lead generation with a full-funnel Google Ads transformation.

800
increase in leads within 3 months
320
improvement in conversion rate
280
boost in website engagement

With ads burning through budget and zero conversions to show, Attunement needed a strategy shift that actually worked.

Attunement Finance & Accounting provides staffing and finance solutions for businesses looking to hire experienced controllers and CFOs. The brand had been investing heavily in Google Ads, but despite spending consistently, they haven’t landed a single conversion.

They came to PrismX looking for clarity, better performance, and a plan that could turn their ad spend into actual business growth.

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Scope

  • Google Ads Strategy 
  • Campaign Management
  • Landing Page Audit & Fixes
  • Full-Funnel Content Development
  • YouTube & Display Campaigns

Industry

  • Staffing and Recruitment Organization for Finance and Accounting Leaders

Client Challenges

No Conversion from Paid Ads

Despite a healthy ad budget, the brand hadn’t generated any meaningful leads or inquiries from their campaigns.

Over-Reliance on Search Ads

The original strategy focused only on search ads without building brand trust—critical for attracting high-level decision-makers like CFOs and controllers.

Unengaging Website Experience

The landing pages weren’t converting. Visitors left too quickly, and CTA placements weren’t aligned with user intent.

Lack of Trust-Building Content

With no testimonials or human element in the funnel, ads lacked the credibility needed to drive action from senior decision-makers.

Client Testimonial

“Working with PrismX has been a turning point.

Their team brought clarity, speed, and results we hadn’t seen before.

We finally feel our ad budget is working for us.”

Emily, CEO

How PrismX Solved the Problem?

We started with a deep audit and reshaped the search strategy, reworking ad structure, keywords, and messaging. Then we layered in trust-building content like testimonial videos and extended the funnel to YouTube and Display ads. Alongside, we optimized the website funnel—tweaking CTAs, improving layout, and placing trust badges in the right spots.

Within three months, leads jumped by 800%, the conversion rate climbed by 320%, and time spent on site went up by 280%. The full-funnel structure now runs profitably across platforms.

If you’re investing in ads but not seeing real results, let PrismX step in and rebuild what’s not working—start turning clicks into qualified leads.