Asaan Retail
Read how Asaan Retail scaled with targeted digital marketing
800
increase in Sales Qualified Leads (SQLs)
500
reduction in CPA
400
increase in international SQLs
1000
increase in organic searches
Asaan Retail, a SaaS solution provider, struggled to attract new customers in a highly competitive market. They had a strong product but lacked awareness and needed help breaking into a saturated industry. Their limited search volume and unsuccessful previous Google Ads campaigns left them uncertain of how to scale.
After exhausting traditional marketing efforts, they approached PrismX to help identify the right customer profile, optimize their digital ads, and improve lead generation. PrismX focused on a complete strategy overhaul to help Asaan Retail gain the traction they needed.
Scope
- Website Audit & Redesign
- Targeted Google Ads Strategy
- Meta Ads Campaigns
- Influencer-Led UGC Ads
- Content Creation & SEO Strategy
- LinkedIn Outreach Strategy via Sales Navigator
Awards & Mentions
- E-commerce and Retail Management
- Trusted by over 500 businesses
- Processing 250,000 shipments every month
Client Challenges
Low Search Volume
Limited search volume on Google Ads meant the client struggled to generate consistent leads despite investment in paid ads.
Lack of Brand Awareness
The target audience, CFOs and controllers, were unaware of the client’s SaaS solution, making it difficult to generate demand without effective digital marketing.
Inefficient Ad Strategy
Prior Google Ads campaigns lacked strategic targeting and failed to resonate with the ideal customer profile, resulting in wasted spend.
Limited Customer Engagement
The client lacked an engaging content strategy, and their online presence didn’t effectively communicate their brand’s value to potential clients.
Client Testimonial
“Working with PrismX has been a game changer. Their strategies and execution delivered results we didn’t think were possible.”
Imtesal, Growth Manager
How PrismX Solved the Problem?
PrismX audited Asaan Retail’s website and revamped their digital marketing strategy. We defined their ideal customer profile (ICP), optimized Google Ads, and launched Meta campaigns with engaging creatives. We focused on driving conversions with relevant content, including influencer videos and UGC. The website was optimized for better user engagement, and LinkedIn outreach helped attract B2B clients.
In just a few months, Asaan Retail saw an 800% increase in SQLs and 500% reduction in CPA. Their international lead generation grew by 400%, and organic searches skyrocketed by 1000%. The combination of strategic ads and high-quality content helped the business scale from survival mode to thriving with consistent lead flow.
Looking to scale your SaaS or any business effectively? PrismX can help you optimize your digital strategy and achieve real results. Get in touch today to start your growth journey.
The impact was significant: Vicarius saw a 2000% surge in sales-qualified leads and a 550% reduction in cost per acquisition. This remarkable growth opened multiple successful investment rounds, allowing the company to scale rapidly. Their team grew from a humble five to nearly 100 employees, and their organic brand searches increased by 3000%, cementing their position as a global player in cybersecurity.
This case highlights the power of targeted performance marketing combined with creative content in accelerating business growth. PrismX’s strategic execution enabled Vicarius to break through market barriers and achieve measurable success. If you want to amplify your brand’s reach and drive high-quality leads, PrismX offers the expertise and tools to help you achieve lasting results.
Contact PrismX today to start driving results and growing your business!
