Clearwater Cylinder Heads

Converting ad spend into measurable growth

180
increase in the return on ad spend
300
increase in the sales revenue

Turning challenges into measurable growth through focused performance marketing strategy.

Clearwater Cylinder Heads is a specialized remanufacturer providing high-performance cylinder heads for automotive and industrial engines. Known for quality and reliability, the company aimed to grow its digital footprint and boost online sales.

Despite having a strong product and a well-designed website, their digital ad spend was not generating the desired revenue growth. They partnered with PrismX to improve campaign efficiency, boost lead quality, and unlock growth potential.

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Scope

  • Google and Meta Ads Campaigns Management
  • Audience Targeting and Segmentation
  • Budget and Conversion Rate Optimization

Recognitions and Mentions

  • 50,000+ Happy Clients
  • 25+ Years in Business
  • Fastest Turnaround Time in the Industry

Client Challenges

Low Return on Ad Spend

Ongoing investment in Google and Meta Ads failed to generate proportional revenue, causing inefficient use of budget.

Ineffective Budget Allocation

Ad budgets were spread across underperforming keywords and audiences, draining resources without delivering qualified leads.

Weak Ad Content

Existing ad copy and creatives did not engage the target audience effectively or communicate the brand’s value proposition clearly.

Poor Conversion Rates

Traffic was driven to the site, but visitors rarely converted, showing a misalignment between ads and audience intent.

Client Testimonial

“PrismX’s thorough service, deep industry knowledge, and strategic SEM expertise made working with them smooth and highly effective. I highly recommend them.”

Tim Mather, Operations Manager

How PrismX Solved the Problem?

PrismX implemented a multi-layered strategy focused on optimizing budget allocation, preventing previous budget leakage, and refining ad content to highlight Clearwater’s product strengths with catchy, targeted messaging. Improvements in audience targeting combined with continuous monitoring and agile adjustments to bids and creatives ensured sustained campaign efficiency.

These efforts led to a 180% increase in ROAS and a 300% growth in sales revenue. Conversion rates improved significantly as ads became more aligned with audience intent. With these results, the client confidently scaled their advertising and expanded into new customer segments.

If you’re looking to improve your ad results and get the most from your marketing budget, working with PrismX can help you create campaigns that truly connect and deliver.