EXC Computer
Read how EXC Computer went from ineffective ads to consistent profitability
400
increase in profitability
300
boost in conversion rate
500
increase in click-through-rate
EXC Computer, a provider of technology solutions, had been investing heavily in Meta and Google Ads but wasn’t seeing a return. Despite the company’s strong offerings, their digital ad spend failed to generate quality leads. This resulted in a high cost per acquisition (CPA) and low conversions.
The company sought PrismX’s expertise to identify gaps in their marketing approach. They needed a fresh strategy to optimize their ad campaigns, drive higher-quality leads, and improve profitability.
Scope
- Google Ads Strategy Optimization
- Meta Ads Management
- Creative Strategy Development
- Audience Targeting & Ad Messaging
- Campaign Analytics & Conversion Rate Optimization
Awards & Mentions
- Achieved significant brand visibility with increased online traffic and engagement.
Client Challenges
High CPA
Their digital ads were not generating enough sales, resulting in a high CPA that couldn’t justify the marketing spend.
Low Conversion Rate
The ads weren’t resonating with the right audience, resulting in minimal conversions despite high click-through rates.
Ineffective Targeting
Ads lacked precise targeting, making it difficult to attract relevant prospects, which impacted overall lead quality.
Ad Messaging Gaps
The ad content was not compelling enough to convince prospects to take action, leading to poor campaign performance.
Client Testimonial
“Working with PrismX was a breath of fresh air. They transformed our ad strategy and delivered results that exceeded our expectations.”
Casey, Marketing Manager
How PrismX Solved the Problem?
PrismX conducted a thorough audit of EXC Computer’s campaigns, identifying key issues with targeting, ad content, and bid strategy. We revamped their ad copy, optimized keyword targeting, and adjusted the bidding strategy for better results. By creating highly engaging creatives and refined audience segmentation, we significantly improved their ad performance.
EXC Computer saw an immediate 400% increase in profitability, a 300% boost in conversion rates, and a 500% increase in CTR. Their campaigns became efficient, generating quality leads at a reduced CPA.
Looking to improve your ad performance and drive higher ROI? Let PrismX optimize your campaigns for better leads, higher conversions, and measurable results.
The impact was significant: Vicarius saw a 2000% surge in sales-qualified leads and a 550% reduction in cost per acquisition. This remarkable growth opened multiple successful investment rounds, allowing the company to scale rapidly. Their team grew from a humble five to nearly 100 employees, and their organic brand searches increased by 3000%, cementing their position as a global player in cybersecurity.
This case highlights the power of targeted performance marketing combined with creative content in accelerating business growth. PrismX’s strategic execution enabled Vicarius to break through market barriers and achieve measurable success. If you want to amplify your brand’s reach and drive high-quality leads, PrismX offers the expertise and tools to help you achieve lasting results.
Contact PrismX today to start driving results and growing your business!
