HOB Furniture offers a wide array of luxury and bespoke furniture, including custom-designed sofas and beds. Known for their attention to detail, they wanted to expand their online presence and attract customers beyond their traditional market. Their initial online visibility was limited, and they turned to PrismX to increase their organic reach and improve their online performance.
Despite their exceptional product offerings, HOB faced difficulties gaining traction in a competitive market. With a small online presence, they realized that to grow, they needed a comprehensive SEO strategy and digital marketing support. PrismX worked closely with HOB Furniture to turn their online visibility around, driving both traffic and conversions.
Scope
- Search Engine Optimization (SEO)
- Content Strategy & Development
- Backlink Building
- Conversion Rate Optimization (CRO)
- On-Page SEO & Technical Improvements
Industry
- Furniture and Interior Design
Client Challenges
Limited Organic Visibility
Before working with PrismX, HOB had minimal organic search traffic, receiving only about five daily visits. Their content and website were not optimized for search engines.
High Competition
In a crowded, competitive industry, HOB struggled to stand out. Despite offering unique, high-quality products, they were invisible to potential customers online.
Inefficient Backlink Strategy
Their website lacked high-quality backlinks, which is critical for improving domain authority and rankings in search engine results.
Poor SERP Features Visibility
HOB’s brand presence was weak in SERP features like snippets, local search, and reviews, limiting their visibility on search engines.
Client Testimonial
“Working with PrismX was a game-changer for our digital strategy. Highly recommended!”
How PrismX Solved the Problem?
PrismX implemented a multi-faceted SEO strategy, focusing on on-page SEO, keyword optimization, and targeted content. They identified high-value keywords, improved website architecture, and built a strong backlink profile. With a well-executed content strategy, the site gained visibility in search results, and their domain authority increased significantly.
As a result, HOB saw an 8x growth in organic traffic, a 1000% increase in organic searches, and a 400% increase in organic keyword rankings. Their website went from obscurity to a recognized player in their industry, helping them build their brand and grow their business.
Ready to elevate your online presence and get the results you deserve? Reach out to PrismX today!