Mr. Pool Leak Repair

Reduced lead cost by 150% with Reddit Ads after testing Meta and Google

100
lower CPA within the first week compared to Google and Meta
150
lower CPA after optimizing targeting and creatives

From high ad costs to high-efficiency leads—Reddit brought results fast.

Mr. Pool Leak Repair is a service-based business targeting a niche market—homeowners and property managers facing pool leakage issues. They had been running paid campaigns on Meta and Google with decent results, but the high cost per acquisition limited scalability.

Looking to reduce costs and find fresh lead sources, they reached out to PrismX. Reddit caught their attention, but being unfamiliar with the platform’s structure and ad capabilities, they needed guidance on how to make it work.

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Scope

  • Reddit Ad Strategy
  • Creative Testing
  • Campaign Launch & Optimization
  • Lead Generation

Industry

  • Home Repairing Services

Client Challenges

Low Organic Traffic

The listings were buried on pages beyond the first 10, resulting in limited exposure and visibility to potential buyers.

Underperforming CTR

The product descriptions and visuals weren’t engaging enough to compel clicks, resulting in poor CTR and low engagement.

Lack of Improved Content

The absence of Reddit’s content creation strategy led to missed opportunities for additional visibility and better product education.

Missed Keyword Optimization

The backend search terms were irrelevant or poorly optimized, limiting keyword indexing and reducing visibility in Reddit’s searches.

Client Testimonial

“Exceptional service from Baneen as usual, highly recommended!”

Mohamed, Co-founder

How PrismX Solved the Problem?

PrismX identified the right targeting options and active subreddits relevant to MPLR’s audience. Multiple ad formats and creatives were tested. The team worked closely with the client to monitor early signals and quickly scale what’s working.

Within a week, Reddit campaigns began delivering leads. After refining targeting and messaging, the cost per lead dropped by 150% compared to Meta and Google. This unlocked the ability to scale ads without compromising profitability.

Looking to lower lead costs and scale beyond traditional channels? Reach out to PrismX to test smarter platforms like Reddit.