Ontario Lend
From high CPA to cost-efficient lead generation—how they turned their marketing around
350
increase in phone call leads in 2 weeks
250
reduction in CPA within 2 weeks
1000
increase in leads in three months
500
reduction in CPA in 3 months
Ontario Lend, a mortgage provider, faced a common challenge—extremely high competition in their industry, leading to inflated cost per acquisition (CPA) and underwhelming lead generation results. Their initial attempts to drive leads through Google Ads fell short, with bids reaching $50-$100 for a single click and very few conversions.
In search of a solution, Ontario Lend approached PrismX to take a fresh look at their Google Ads campaigns. With a well-designed strategy, PrismX was able to quickly identify gaps and implement changes that led to rapid improvements in their campaign results.
Scope
- Google Ads Account Audit
- Campaign Optimization
- Keyword Strategy Refinement
- Creative Development and Ad Copy Optimization
- Conversion Funnel Analysis and Improvements
Awards & Mentions
- Mortgage Lending Services
- 14+ years of experience in the industry
Client Challenges
High CPA
With Google Ads spending reaching up to $100 per click, Ontario Lend’s campaigns weren’t generating enough conversions to justify the costs.
Ineffective Ad Campaigns
Despite heavy investment, their ads weren’t yielding the right results. Lead generation was low, and ROI was dismal.
Unfocused Targeting
The ads were reaching too broad an audience, and the messaging didn’t resonate with potential mortgage clients
Poor Conversion Funnel
Visitors to the site were not converting, leading to missed opportunities and underutilized traffic.
Client Testimonial
“Working with PrismX was a game changer for us. The campaign strategies they implemented quickly turned our lead generation around. We’re now seeing results we couldn’t achieve before.”
Cameron Macki, Marketing Manager
How PrismX Solved the Problem?
PrismX conducted a detailed audit of Ontario Lend’s Google Ads campaigns. We revamped their entire strategy, optimizing keyword targeting, refining ad copy, and improving creative visuals. Additionally, we worked on website optimizations to enhance user experience and improve conversions. Campaigns were refocused on high-intent keywords, and the funnel was adjusted for better lead capture.
Within two weeks, Ontario Lend saw a 350% increase in phone call leads, and CPA dropped by 250%. Over three months, lead generation surged by 1000%, and CPA reduced by 500%, helping the company move from struggling to thriving.
If your mortgage business is facing high CPA or low lead generation, let PrismX help. Reach out to us to improve your ad performance and scale your business effectively.
The impact was significant: Vicarius saw a 2000% surge in sales-qualified leads and a 550% reduction in cost per acquisition. This remarkable growth opened multiple successful investment rounds, allowing the company to scale rapidly. Their team grew from a humble five to nearly 100 employees, and their organic brand searches increased by 3000%, cementing their position as a global player in cybersecurity.
This case highlights the power of targeted performance marketing combined with creative content in accelerating business growth. PrismX’s strategic execution enabled Vicarius to break through market barriers and achieve measurable success. If you want to amplify your brand’s reach and drive high-quality leads, PrismX offers the expertise and tools to help you achieve lasting results.
Contact PrismX today to start driving results and growing your business!
