Optimal Motion Physiotherapy
From low conversions to scalable growth with a fresh performance marketing approach
50
reduction in CPA after relaunch
500
increase in ad spend with stable CPA
Optimal Motion Physiotherapy had previously worked with another agency but struggled with low conversion rates and limited ad spend. They needed fresh insights to improve their digital advertising performance and drive better results.
The client partnered with PrismX to audit their account, identify growth bottlenecks, and implement an optimized strategy that could deliver efficient cost per acquisition and higher conversions.
Scope
- Google Ads Audit and Optimization
- PPC Strategy Revamp
- Conversion Rate Improvement
- Budget Scaling Management
Industry
- Healthcare and Physiotherapy
Client Challenges
Low Conversion Rates
Previous campaigns did not generate enough conversions to justify the ad spend, leading to wasted budget and restricting the client’s ability to achieve meaningful business growth.
Limited Ad Budget
A relatively small advertising budget limited opportunities for testing, learning, and scaling campaigns, making it difficult to reach wider audiences and increase sales.
Inefficient Campaign Structure
The account was poorly organized and lacked ongoing optimization, resulting in low ad performance, higher costs per acquisition, and missed chances to improve ROI.
Lack of Fresh Insights
Without regular audits and data-driven analysis, the client struggled to pinpoint issues and optimize campaigns, preventing effective performance improvements and growth.
Client Testimonial
“I have seen very strong results working with PrismX so far, long may it continue! Great service as usual. I highly recommend them.”
Ade, Owner
How PrismX Solved the Problem?
PrismX performed a detailed audit of Optimal Motion Physiotherapy’s ad account, identified bottlenecks, and redesigned their entire PPC strategy. Focused improvements in ad targeting, creative content, and bidding helped reduce CPA by 50%. Continuous optimization allowed scaling ad spend by 500% while maintaining efficient costs and increasing conversions.
These changes led to improved campaign efficiency and consistent growth, enabling the client to scale profitably and attract more customers.
If you want to refresh your campaigns and achieve measurable growth, partner with PrismX for expert performance marketing management.
