Sunshine State Lock & Key
From barely surviving to fully booked—smart ad strategy saved the local locksmith.
200
Increase in the global organic brand searches
Sunshine State Lock & Key is a long-standing locksmith business that began to struggle as competition intensified and online ad costs soared. Despite years of experience and a loyal customer base, the business was losing visibility and leads. Their attempt to run Google Ads internally led to skyrocketing costs with little to no return.
With bids as high as $100 and a cost per acquisition hovering around $500—on jobs averaging just $150—the math simply didn’t work. The client turned to PrismX for expert help in refining ad strategy and regaining profitable growth.
Scope
- Google Ads Campaign Rebuild
- Keyword Research & Strategy
- Ad Copy & Creative Overhaul
- Local SEO Optimization
Awards & Mentions
- Rated 5 Stars on Google Search by Regional Businesses and Homeowners
Client Challenges
Skyrocketing CPA
Lead costs reached unsustainable levels—up to $500 per customer—while the average job brought in just $150, making ad campaigns unprofitable and draining the business’s budget fast.
Ineffective Ad Copy
The original ads lacked differentiation, relevance, and urgency, resulting in low click-through rates, poor quality scores, and minimal engagement from local customers looking for locksmith services.
Campaign Structure Gaps
Keyword groups were misaligned, bidding strategies were inconsistent, and conversions weren’t tracked properly—causing wasted spend and missed chances to optimize for better lead flow.
Missed Local Opportunities
Google Maps and Google Guarantee ads weren’t being used, costing the business critical high-intent local traffic from customers ready to call or book instantly.
Client Testimonial
“I had worked with someone before who completely messed up my Google Ads. PrismX stepped in, fixed everything, and leads started coming in. Totally worth it—just be patient and trust the process.”
Eli, Owner
How PrismX Solved the Problem?
PrismX overhauled the entire Google Ads setup—refined keywords, rebuilt ad copy to highlight service value, and implemented a smarter bidding strategy. New campaigns for Google Maps and Google Guarantee were launched to maximize local visibility.
Within two months, CPA dropped by 200%, bringing acquisition costs below the average job value. The business went from near closure to full booking across most service days.
Contact PrismX today to start Feeling like your ads are draining your business instead of fueling it? Let PrismX help you turn performance around and get booked solid.results and growing your business!
