Synergy in Motion Physical Therapy & Sports Rehab
Read how Synergy in Motion turned their paid ads around with PrismX
100
reduction in CPA in the first month
300
reduction in CPA over 6 months
800
increase in conversion rate
Synergy in Motion is a well-established physical therapy clinic in Pasadena, MD, specializing in injury recovery and rehabilitation. Despite a solid reputation, their previous advertising efforts were not delivering the desired results. They had worked with another agency for Meta ads for six months, but the ad spend was not generating quality leads, and their targeting was off.
PrismX was brought on board to address these challenges by auditing their current campaigns, improving targeting, and building a strategy that directly appealed to their ideal audience—people looking to recover from injuries.
Scope
- Meta Ads Strategy
- Website Optimization for Ad Conversions
- Content Strategy and Creative Messaging
- Data Analytics and Performance Monitoring
Awards & Mentions
- Healthcare: Physical therapy and sports rehabilitation
Client Challenges
High CPA
Despite considerable ad spend, the clinic struggled with a high cost per acquisition that didn’t align with the value of their services.
Poor Lead Quality
The previous ads were not targeting the right audience, resulting in low-quality leads and wasted ad spend.
Underperforming Ads
Ads were not producing the desired outcomes. With little conversion and engagement, the clinic’s campaigns failed to make a significant impact.
Inadequate Website Optimization
The website lacked the necessary elements to convert traffic into leads, with poor landing pages and no clear calls to action (CTAs).
Client Testimonial
“Working with PrismX was a great decision. Their strategy and execution turned our ads around completely, and we’re finally seeing the results we hoped for.”
Mike, Marketing Manager
How PrismX Solved the Problem?
We implemented a strategic overhaul, including content optimization, ad copy revisions, and a redefined audience approach. We focused on highly relevant keywords and built engaging creatives that appealed directly to the clinic’s ideal customers. Additionally, we worked on improving the website’s landing page experience and added clear CTAs to drive conversions.
Within the first month, CPA dropped by 100%, and conversion rates surged by 800%. Over six months, CPA continued to decrease by 300%, resulting in steady growth in qualified leads. The business is now consistently generating high-quality leads with a more efficient ad spend.
If you’re struggling with high ad costs or ineffective campaigns, PrismX can help you optimize your strategy and achieve real growth. Reach out today to get started.
The impact was significant: Vicarius saw a 2000% surge in sales-qualified leads and a 550% reduction in cost per acquisition. This remarkable growth opened multiple successful investment rounds, allowing the company to scale rapidly. Their team grew from a humble five to nearly 100 employees, and their organic brand searches increased by 3000%, cementing their position as a global player in cybersecurity.
This case highlights the power of targeted performance marketing combined with creative content in accelerating business growth. PrismX’s strategic execution enabled Vicarius to break through market barriers and achieve measurable success. If you want to amplify your brand’s reach and drive high-quality leads, PrismX offers the expertise and tools to help you achieve lasting results.
Contact PrismX today to start driving results and growing your business!
