Tess Avenue
From zero traction to fully booked—how Tess Avenue nailed their Meta Ads with a complete brand refresh.
250
lower CPA achieved within the first week
450
ROAS consistently maintained
Tess Avenue is a newly launched salon in Dubai that set out to deliver standout service in an already saturated space. While the salon had a strong service offering, the brand was struggling to attract paying customers due to ineffective ad performance.
After running Meta campaigns internally with high CPLs, Tess Avenue reached out to PrismX for strategic and creative support to improve their lead generation and ROI.
Scope
- Meta Ads Strategy
- Website Structure Optimization
- Ad Creatives and Visual Design
- Copywriting & Funnel Planning
Awards & Mentions
- Beauty and Personal Care
Client Challenges
High Cost Per Lead
Initial Meta campaigns were burning through budget with CPLs higher than the value of a single job, making growth impossible.
Unclear Positioning
Ads lacked clear messaging and visual appeal, which meant they blended in rather than standing out in a competitive market.
Weak Digital Funnel
The website structure wasn’t aligned with ad goals—resulting in lost traffic and poor lead conversion.
Lack of Differentiation
Tess Avenue wasn’t showcasing what made them unique, which made it harder to win trust from potential customers browsing options.
Client Testimonial
“Working with Baneen has been a smooth and effective experience. She delivers results and continues to be our go-to for projects across different companies.”
Muneer, Marketing Manager
How PrismX Solved the Problem?
PrismX restructured the entire campaign funnel—starting with creative strategy and website content, followed by developing scroll-stopping Meta ads. The revamped visuals and copy were designed to speak directly to Tess Avenue’s ideal audience. We tracked performance closely and iterated fast. Once Meta hit its sweet spot, we scaled the ads gradually while keeping CPA within range.
Within one week, leads started flowing in with a CPA 250% lower than earlier results. Over the next few weeks, ROAS was maintained at 450%, and the salon remained fully booked for most days. The clarity in messaging, improved visual language, and better funnel flow turned interest into consistent conversions.
If you’re spending money on ads and still not seeing bookings, it’s time to rethink the strategy. PrismX helps new brands find their traction—and keep it.
The impact was significant: Vicarius saw a 2000% surge in sales-qualified leads and a 550% reduction in cost per acquisition. This remarkable growth opened multiple successful investment rounds, allowing the company to scale rapidly. Their team grew from a humble five to nearly 100 employees, and their organic brand searches increased by 3000%, cementing their position as a global player in cybersecurity.
This case highlights the power of targeted performance marketing combined with creative content in accelerating business growth. PrismX’s strategic execution enabled Vicarius to break through market barriers and achieve measurable success. If you want to amplify your brand’s reach and drive high-quality leads, PrismX offers the expertise and tools to help you achieve lasting results.
Contact PrismX today to start driving results and growing your business!
