Vicarius
Driving a 2000% Increase in Leads for a Cutting-Edge SaaS Startup
2000
Increase in the sales qualified leads at a 550% lower CPA
3000
Increase in the global organic brand searches
100
Team members added thanks to business growth
Vicarius is a SaaS company focused on transforming cybersecurity with advanced threat detection. With a small team of five, they developed a powerful solution but struggled to gain market traction and attract qualified leads.
Early marketing efforts consumed time and resources but failed to deliver the expected growth, limiting their ability to scale. To overcome this, Vicarius partnered with PrismX for a fresh approach to reach the right customers and drive real results.
Scope
- Performance Marketing
- PPC Strategy and Messaging
- Audience Profiling
Awards & Mentions
- G2 Leader Spring 2024
- Featured in Gartner Peer Insights
- Capterra Shortlist 2024
Client Challenges
Lack of Qualified Leads
Vicarius’s early marketing efforts generated traffic but failed to attract the high-quality leads needed to fuel rapid growth and build a strong sales pipeline.
Limited Market Penetration
Despite operating in a competitive cybersecurity market, Vicarius struggled to increase brand awareness and visibility, limiting their ability to engage the right audiences.
Ineffective Targeting
Previous campaigns did not align with Vicarius’s ideal customer profile (ICP), causing ads to reach less relevant prospects and wasting valuable budget on low-conversion audiences.
Low Conversion Rates
While the ads attracted visitors, weak messaging and poor audience alignment led to low conversion rates, resulting in inefficient use of marketing spend and missed revenue opportunities.
Client Testimonial
“We couldn’t be more grateful to have had Saqlain as part of our journey.
It’s been an absolute pleasure to have him contribute to our growth — truly a one-man show for our entire marketing team.
A powerhouse all on his own.”
Evan Kling, Marketing Manager
How PrismX Solved the Problem?
PrismX created a focused performance marketing strategy that redefined Vicarius’s approach to reaching qualified leads. By honing their PPC content strategy and locking in on their ideal customer profile, we ensured that ads connected with key decision-makers. The campaigns expanded beyond the USA to cover Europe and the Americas, utilizing platforms such as Google, YouTube, Meta, LinkedIn, Twitter, Reddit, and specialized software review sites. Engaging content, including sarcastic cybersecurity posts and unique channels like ‘Vicarius Records’ and ‘Vicarius News,’ further increased engagement and industry recognition.
The impact was significant: Vicarius saw a 2000% surge in sales-qualified leads and a 550% reduction in cost per acquisition. This remarkable growth opened multiple successful investment rounds, allowing the company to scale rapidly. Their team grew from a humble five to nearly 100 employees, and their organic brand searches increased by 3000%, cementing their position as a global player in cybersecurity.
This case highlights the power of targeted performance marketing combined with creative content in accelerating business growth. PrismX’s strategic execution enabled Vicarius to break through market barriers and achieve measurable success. If you want to amplify your brand’s reach and drive high-quality leads, PrismX offers the expertise and tools to help you achieve lasting results.
Contact PrismX today to start driving results and growing your business!
