VYRL Store
A journey from visibility struggles to becoming a top contender in Amazon’s competitive marketplace
7.3
increase in conversion rate
230
increase in storefront visits
42
more sales for products with Premium A+
VYRL Store aimed to stand out in the competitive kitchen and garden market on Amazon but faced low engagement and weak conversions due to poor visual storytelling and unclear brand identity.
With little success from previous efforts, the brand partnered with PrismX to enhance their listings and build a more compelling shopping experience. PrismX focused on improving brand visibility, increasing customer trust, and ensuring their product listings stood out.
Scope
- Amazon Premium A+ Content
- Amazon Storefront Design
- Image Optimization
- Listing Content Strategy
Industry
- Kitchen and Garden (E-commerce)
Client Challenges
Poor Listing Optimization
VYRL Store’s product listings were poorly optimized, with outdated infographics and weak content that failed to attract potential customers or highlight their product’s value effectively.
Lack of Brand Identity
The absence of a cohesive Amazon Brand Storefront and unoptimized A+ Content led to missed opportunities for customer engagement and cross-selling.
Low Visibility in Search Results
Despite offering quality products, VYRL’s listings ranked poorly for high-volume keywords, causing them to miss valuable organic traffic opportunities and significantly impacting visibility.
Inefficient Use of Visual Content
VYRL’s visual content lacked consistency and failed to effectively communicate the product’s value, reducing click-through rates and preventing potential customers from engaging with their listings.
Client Testimonial
“PrismX’s strategic insights and hands-on approach helped us transform our Amazon presence.
We saw remarkable improvements in our conversion rate and organic rankings, and we couldn’t be happier with the results!”
Pradeep Kumar, Owner
How PrismX Solved the Problem?
PrismX executed a comprehensive strategy, redesigning VYRL Store’s Amazon listings using Amazon Premium A+ content, and creating an Amazon storefront with clear categories for better user experience. Infographics and comparison charts were added to improve product education and build trust. The results were immediate: the brand saw a 7.3% increase in conversions, a 230% growth in storefront visits, and a 42% increase in sales for Premium A+ listed products.
VYRL Store now enjoys improved organic rankings, better customer engagement, and significantly increased sales, with a 7.3% higher conversion rate. They’ve solidified their presence as a premium brand in their category.
Want to boost your Amazon presence and drive more sales? Let PrismX help you optimize your listings and strategy. Visit PrismX to learn more.
