Wulful Store
A Transformation from Struggling PPC Campaigns to Sustainable Growth with PrismX
13.20
ACoS from 120% in just 6 weeksin conversion rate
65
boost in total sales achieved in 45 days
200
improvement in organic rankings for top 5 SKUs
Struggling to Convert Despite Great Reviews.
Wulful Store, a US-based apparel brand, offers stylish and affordable casual wear for men and women. Despite an excellent product catalog, the company struggled to achieve profitability and visibility in a saturated market. With heavy reliance on ads to drive sales, the brand faced challenges with ineffective ad strategies and rising costs.
The company’s existing marketing efforts failed to convert traffic into customers, and the high ACoS (over 120%) severely impacted margins. Wulful Store needed to improve its online visibility and increase its profitability, making it crucial to adopt a more strategic approach to PPC.
Scope
- Google Ads and Meta Ads Management
- PPC Campaign Audit and Optimization
- Conversion Rate Optimization
- Brand Analytics and Long-tail Keyword Strategy
Industry
- Apparel and Fashion Industry
Client Challenges
High Advertising Cost of Sales (ACoS)
Wulful Store faced significant challenges with their PPC campaigns. Their ACoS exceeded 120%, which made their ad spend unsustainable and impacted their profitability.
Ineffective Targeting and Budget Allocation
The brand’s ads lacked segmentation, poor match types, and improper targeting, leading to a waste of resources and weak campaign performance.
Weak Campaign Structure and Ad Content
The ad creatives were not aligned with the target audience’s intent, and the campaigns lacked the necessary adjustments to enhance conversions, further hindering the brand’s growth.
Low Conversion Rate and Sales Volume
With high costs and inefficient targeting, Wulful Store struggled to convert clicks into sales, leaving their advertising investment underutilized.
Client Testimonial
“PrismX completely transformed our ad strategy. We’ve seen remarkable improvements in sales and conversions.
Their expertise, professionalism, and continuous optimization helped us achieve our goals.”
Jamie Wulful, Owner
How PrismX Solved the Problem?
PrismX performed an in-depth audit of Wulful Store’s PPC campaigns, identifying wasteful spend, irrelevant keywords, and poor match types. We introduced segmentation and implemented precise targeting strategies using Google Ads and Meta Ads. Optimized ad content, product listings, and landing pages were crafted for better engagement, ultimately improving conversion rates.
Through comprehensive optimization, we reduced the ACoS from 120% to 13.20% in just 6 weeks. The store saw a 65% sales increase within 45 days and achieved a remarkable 8x return on ad spend (RoAS). The improved targeting also led to a 200% increase in organic rankings for their top 5 SKUs, further boosting their visibility.
Looking to improve your PPC performance and drive real results like Wulful Store? Let’s optimize your campaigns for better growth. Contact PrismX today.
