Yum Treats

From zero visibility to hundreds of daily orders—how a food brand

900
increase in online engagement and reach
7
ROAS consistently achieved across Meta campaigns
100
daily orders scaled from zero through e-commerce

With no digital footprint and big competition, Yum Treats stepped in hungry for results—and got more than just bites.

Yum Treats launched in a saturated, low-margin food market with no existing online presence. While the product had potential, standing out was tough without a brand, social proof, or digital traction.

They turned to PrismX to build everything from the ground up—branding, social media, and a results-focused ads strategy—to help break through the noise and grow at a sustainable pace.

Scope

  • Branding & logo design
  • Website launch
  • Meta Ads setup and management
  • Content strategy and creation
  • TikTok advertising
  • Influencer-led UGC integration

Awards & Mentions

  • Online Food and Snack Retail

Client Challenges

No Digital Foundation

The brand had no online presence, making it hard to build credibility, reach new customers, or generate consistent sales.

Highly Competitive Market

With many similar offerings, and thin profit margins, the brand needed high-efficiency ads to stay profitable and scalable.

Low Ad Confidence

Previous attempts at Meta ads failed to deliver cost-effective results, making the client skeptical of ad potential.

Lack of Compelling Content

The business lacked professional product visuals and video content, limiting engagement and conversion rates.

Client Testimonial

“PrismX helped us go from completely unknown to one of the most talked-about food brands online. The strategy, communication, and results were on point. We’re glad we chose them.”

Haris, CEO

How PrismX Solved the Problem?

PrismX built Yum Treats’ digital presence from scratch, starting with the brand identity and a clean e-commerce website. We crafted a social strategy across Meta and TikTok, ran high-converting campaigns, and added engaging UGC. Creative testing and influencer content played a major role in scaling their ads with stable profitability.

With improved CTRs, 5–7x ROAS, and strong video performance, we scaled from zero to 100+ e-commerce orders per day. Online reach grew by 900%, and TikTok became a key driver of new customer acquisition.

If you’re starting from zero and want to see meaningful, profitable growth—PrismX helps new brands grow smart and scale strong. Let’s talk.

The impact was significant: Vicarius saw a 2000% surge in sales-qualified leads and a 550% reduction in cost per acquisition. This remarkable growth opened multiple successful investment rounds, allowing the company to scale rapidly. Their team grew from a humble five to nearly 100 employees, and their organic brand searches increased by 3000%, cementing their position as a global player in cybersecurity.

This case highlights the power of targeted performance marketing combined with creative content in accelerating business growth. PrismX’s strategic execution enabled Vicarius to break through market barriers and achieve measurable success. If you want to amplify your brand’s reach and drive high-quality leads, PrismX offers the expertise and tools to help you achieve lasting results.

Contact PrismX today to start driving results and growing your business!